Aruvi Anandam Credit Finance PVT LTD was established with a purpose of serving the economically weaker sections of the society, by bringing them to mainstream, providing need based financial services at their doorstep. The focus has been clear, to reach the areas where formal financial institutions find it difficult to settle in. Aruvi Anandam's objectives are not only limited to outreach, but it also believes in providing financial and technical education, and strengthening entrepreneurial skills for effective use of credit.